Story Scan

We read SFI Health's 2023 Sustainability Report

You're doing the work.
The world isn't feeling it.

A global natural-health company, 50 million packs a year, 200 years of craft inside one of your brands. Almost none of that story is reaching the people who prescribe it, stock it, or could join it. Here's what's sitting inside your own report.

Read: SFI Health, Sustainability Report 2023 · 64 pages · reports to GRI Standards and the UN SDGs

Built with AI, and honest about it. Created Agency comes from journalism, so being factual matters to us. This surfaces the gaps and the potential in your report to start the conversation. AI can miss stories you have already told on your website or elsewhere online, so the real value is talking them through with a person.

What you're already doing well

First, the good news. You're closer than most.

Photography & emotion

Unlike most reports, yours leads with real human warmth: the woman on the trail, the child planting a seedling, "in tune with you." The gap is motion. These are stills. The same people, moving and speaking, would carry far further.

Brand story & mission

You have a message from CEO Dr. Robert Hendriks, a founding vision from Eng Liang Tan, and five verb-led values. That spine is what most reports miss. The work now is to carry it into content, not leave it on page 4.

stories with real marketing potential

There are likely hundreds of stories in this report. We found 31 worth telling, and almost none are on your channels.

Each one is sitting in your report as a line of text most of your stakeholders will never read. We pulled the 31 with the most marketing and communication potential. That gap is the whole opportunity.

Most of these have never left the PDF. Each one is a film, a set of reels, an infographic, social cards. Months of content you have already paid to produce, sitting unused. And 31 is only what the scan could surface. A report this rich holds more, the angles a person spots that a tool misses, which is exactly what a conversation with us uncovers.

If you do one thing

Tell the Potter's of Wigan story first. Two hundred years of craft, and it is nowhere on your channels. Your strongest story, and your easiest win.

Stories of change

Your strongest story, brought to life.

One of the stories sitting in your report. Already true, right now just a line in a PDF. Add your details below to see two more, and the full breakdown.

0:60 hero film

What we'd make

Potter's of Wigan

200 years of herbal medicine, still made by hand.

In the report now

A milestone line: in 2015 SFI acquired Potter's, the oldest UK maker of traditional herbal remedies, "more than 200 years of history" in Wigan.

The story inside it

A film inside the Wigan works: the hands, the heritage, the people who have made remedies there for two centuries, now part of a modern science company. The kind of film people forward.

That's one. Two more, plus the full breakdown.

Add your name and email to unlock the rest: two more stories written up in full, where each is missing from your channels, the partners and showcase moments you could use, and the content you could make from it. We'll send you the link so you can come back any time.

No spam. From the team behind storytelling for the European Commission, GIZ and the World Bank.

Stories of change

Two more, hiding in your report.

0:45 hero film

What we'd make

Sea to capsule

The marine-oil story, traced back to the water.

In the report now

"Sustainable sourcing of marine oils," named as a long-standing responsible decision. One phrase, behind your Equazen omega-3 range.

The story inside it

Trace one capsule back to the sea: the fishery, the people, the "source to consumer" traceability. A real place and real faces behind a product most never think about.

0:30 explainer

What we'd make

Net zero, made human

"In tune with you": the net-zero roadmap, made human.

In the report now

Pages of CO₂e inventory and a roadmap toward net zero, verified to ISO 14064-1. Rigorous, and unreadable to almost everyone who matters.

The story inside it

One motion explainer: where you are, where you're going, by when. The kind of thing a healthcare professional understands in one watch and a partner remembers.

Where your stories already live

In the report. Almost nowhere else.

We checked whether your strongest stories already show up on your website, where buyers actually look. The pattern is clear. They are locked in the PDF.

Story

In the report

On your website

Potter's: 200 years of herbal craft

✓

Marine oils, traced sea to capsule

✓

–

The net-zero roadmap

✓

✓ Told here~ Buried, or only on a legacy page– Not on your website

A story this good, sitting this quiet, is the easiest win you have. The scan matches each story's keywords against your website, so the read is specific to you. It is AI-assisted, so if a story lives behind a login or is told in different words, we may have missed it. Tell us and we'll correct it.

Hero figures

Put the real person at the centre.

Not the product, not the framework. The people are the evidence the change is real.

A maker in Wigan

Who still produces herbal remedies the way they have been made for 200 years. Heritage you can film.

A healthcare professional

Who recommends Equazen or Ther-Biotic, and can tell you why it changed a patient's life.

A marine-oil supplier

At the start of the chain, proof that "sustainable sourcing" is a person and a place, not a phrase.

Big numbers, no faces

The stats are strong. They need a place and a person.

Each is a headline. On its own, forgettable. Tied to one face or place, it travels.

50M

Packs made a year. Who makes them, and where?

200+ yrs

Of herbal craft at Potter's. A story most brands would kill for.

100+

Countries served. 100+ places this could land.

880

SKUs managed. Each one a product with a maker.

Partners, frameworks, showcase moments

Warm doors you're not walking through.

You are named alongside major bodies. Each is an audience that would happily share a strong story with you in it.

UN Global Compact, its Communication on Progress reaches 20,000+ member organisations and the funders who watch them.
The move: turn your strongest story into the post their member channel amplifies.
Friends of the Sea, the marine-oil certification body, with its own audience of sustainability-minded buyers.
The move: co-publish your "five years clean" sourcing story through their channel.
Australian Biotherapeutics (joint venture), a partner with its own people, story and reach.
The move: film the partnership once, and you both share it.

Brands, certifications, heritage

Each one can open a story.

A certification is proof. A brand is a world. Lead a personal story with one and it stops being a logo.

Equazen, "For every mind", cognitive health across life stages. A family's story waiting to be told.
Ther-Biotic, decades of microbiome research. The science made human.
GMP, HACCP, FDA, MHRA, TGA, ISO 22000, third-party proof most rivals can't match. Say it with a face, not a footnote.

From one story

One story. A whole campaign.

Take your strongest story alone. Here is everything it could become, all from work you have already done.

Hero film

A 1-minute hero story

The people, the place, the craft behind your strongest story. The asset partners and buyers actually watch.

Social media campaign

A digital campaign

The story cut for the feed and rolled out across your channels, not one-off posts.

Microsite campaign

A campaign micro-site

Film, words and proof in one place, the way the best companies show their success stories.

Photo book

Museum-quality, with faces

The people and the stories in a premium artifact you can leave on the table at the next forum.

Physical exhibition

A booth or installation

For the health and trade forums where these companies showcase. Built, not just designed.

One story. A whole campaign, in the media that fit how you work. See what these become, just below.

You would be in good company

This is what Created does with a story.

The scan finds the stories. This is what the team turns them into, with real organisations whose work was just as buried as yours.

Women in Global Health by Created Agency

Women in Global Health · health storytelling

A movement that went from quiet to impossible to ignore.

Created built the films, the social, and the narrative around real people. Engagement doubled.

+8,500new followers

830K+impressions

9%engagement

Sustainability reports into shareable stories. The exact move your report is waiting for.

Created Agency cinematic film and photography

Cinematic film and photography. The craft behind every hero story, built for the screen, not the shelf.

15+ years inside the EU institutional ecosystem · 40+ countries · European Commission certified · trusted by

European CommissionIFC / World BankGIZWomen in Global HealthRed Cross EU Office

"Very professional agency, can highly recommend. Communication was always easy, deadlines were met, and final products were of excellent quality."Nina Simberg · Communications Coordinator, Africa-EU Energy Partnership (GIZ)

Who you would work with

Dimitrios doesn't make reports. He makes them impossible to ignore.

Ten years as audiovisual consultant for the European Commission (DG INTPA, DG COMM), former TV news producer at Europe by Satellite, campaigns for the European Commission, GIZ and the World Bank. A journalist by training (M.A., City University London), a filmmaker by craft. He built Created on one belief: put the real person at the centre, and the change stops being abstract. The scan you just read is how he sees your report. The meeting is where it becomes your plan.

Dimitrios Koskeridis

Founder & Creative Director, Created Agency

"Communication is evidence. Evidence that change is happening. Put the real person at the centre of your story, not the framework, not the deliverable, and the change stops being abstract."

How Created Agency thinks about your work

The real plan

You've done the hard part. Now make it impossible to ignore.

Substance without communication is invisible, and invisible doesn't get funded, chosen, remembered, or paid what it's worth. The scan surfaced 31 stories, and a report this rich holds more than any tool finds on its own. In a 20-minute meeting we go past the three you've seen, find the ones worth your budget, and turn them into a plan you can run, with us or your own team. We move into production within a week of a yes.

Book a meeting →

Generated by AI from a read of your report. Created Agency comes from journalism, so we are upfront: AI can miss stories you have already told on your website or elsewhere online. A human shapes every recommendation, and the real value is the conversation.

Dimitrios Koskeridis

Founder & Creative Director

Created Agency

Your Story. Impossible to Ignore.

Prototype. SFI Health is used here as a public example, not a Created Agency client.

Download this report as a PDF

31 stories in your report. Let's bring the first one to life.

Book a meeting →

Your report is full of stories.
See the ones you're not telling.

You're doing the work.
The world isn't feeling it.

First, the good news. You're closer than most.

There are likely hundreds of stories in this report. We found 31 worth telling, and almost none are on your channels.

Your strongest story, brought to life.

200 years of herbal medicine, still made by hand.

Two more, hiding in your report.

The marine-oil story, traced back to the water.

"In tune with you": the net-zero roadmap, made human.

In the report. Almost nowhere else.

Put the real person at the centre.

The stats are strong. They need a place and a person.

Warm doors you're not walking through.

Each one can open a story.

One story. A whole campaign.

Because of what you told us.

This is what Created does with a story.

A movement that went from quiet to impossible to ignore.

Dimitrios doesn't make reports. He makes them impossible to ignore.

You've done the hard part. Now make it impossible to ignore.

Your report is full of stories.See the ones you're not telling.

You're doing the work.The world isn't feeling it.

First, the good news. You're closer than most.

There are likely hundreds of stories in this report. We found 31 worth telling, and almost none are on your channels.

Your strongest story, brought to life.

200 years of herbal medicine, still made by hand.

Two more, hiding in your report.

The marine-oil story, traced back to the water.

"In tune with you": the net-zero roadmap, made human.

In the report. Almost nowhere else.

Put the real person at the centre.

The stats are strong. They need a place and a person.

Warm doors you're not walking through.

Each one can open a story.

One story. A whole campaign.

Because of what you told us.

This is what Created does with a story.

A movement that went from quiet to impossible to ignore.

Dimitrios doesn't make reports. He makes them impossible to ignore.

You've done the hard part. Now make it impossible to ignore.

Your report is full of stories.
See the ones you're not telling.

You're doing the work.
The world isn't feeling it.